Towards Perfection

Built on Strong Relationships

Quality Meets Dedication

Welcome To Market Demand Fruits

Market Demand Fruits, established in early 2006, is a premier producer-exporter of top-quality fresh South African fruit. Located in Simondium, between Paarl and Franschhoek, approximately 70 km from Cape Town, our primary focus is citrus. We are dedicated to maximizing bin returns for our group of loyal growers, individuals we regard as essential members of the Market Demand Fruits family.
In addition to our export endeavours, we also play a vital role as importers, enriching our offerings with select fruit from around the globe.

Our reach extends both locally and internationally, with exports to major consumer markets in the northern hemisphere. You can find our fruit on the shelves of leading retailers and wholesale markets. Additionally, we proudly supply neighbouring African countries and the Indian Ocean Islands.

Our 2024 Goal Statement

Towards Perfection

Company Vision

To be the leader in the optimization of our producer’s income and sustainable growth through the marketing of quality products

Our Mission

To optimize the income per hectare for our citrus producers, who comply with the quality standards set by selected clients

Our Core

The core of our business is built on strong relationships, trust, and a sense of family, while also embracing technology and automation for efficiency. The hands-on involvement of our partners in every aspect of the business ensures a harmonious blend of tradition and innovation. We have cultivated a loyal group of producers and satisfied buyers by consistently delivering superior products to precisely the right markets.